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Marketing for Preforeclosures- Way Beyond Mortgage Broker Education
[June 24, 2008]   by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, loan officer training, mortgage broker education, mortgage loan officer training, mortgage loan training, mortgage news

Over my last several posts, I’ve introduce some of the basics of a preforeclosure based business, one that can produce thousands in profits. I’ve also mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?
I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.
Now, let’s continue this next series of lessons, which focuses on business marketing. Since we covered the types of offers you’ll be making in my most recent post, it’s time to move onward and forward.
ü    Types of offers you will be making to motivated sellers
ü    Benefits of a business model that focuses on pre foreclosure
ü    The 3 M’s of Marketing Part I – Your Market
ü    The 3 M’s of Marketing Part II – Your Message
ü    The 3 M’s of Marketing Part III – Your Media
ü    Marketing budgets
ü    Implementing your marketing plan

Getting into the heart of this week’s lesson, let’s talk about some of the benefits of working pre foreclosures. First, you have the opportunity to buy great investment properties from highly motivated sellers. Second, you have the opportunity to help someone who is in a situation that they may not know how to remedy. Your knowledge, expertise, and compassion are all elements that can contribute mightily to the growth of your business.

You also have the option of helping someone actually save their home, as was mentioned last week. You need to tread carefully here, but there are some clear benefits to including this feature in the options you offer to your clients:

1)    Indicating that you can help clients help save their home will likely improve the response rate to your marketing. There are plenty of investors who offer to buy houses, but not all will offer that they help a homeowner save their house like you can.
2)    Instant cash flow. When you help someone save their house, be it through a refinance or helping them work out terms with their current lender, you can charge a fee for your services. We normally charge a flat fee of $750 up to 4% of their loan amount. This fee can help support your marketing budget, even when you don’t end up buying the house in question.
3)    Increased short sale leads. Sometimes, a work out plan simply will not work for a homeowner (e.g. they’re just in over their head). In these cases, you have an established relationship with the client and you can pursue a short sale on their behalf.
4)    You are helping someone preserve their version of the American dream. Home ownership has long been one of the top goals for American families and the fact that you can help preserve that for your clients should be a source of pride and satisfaction for you.
5)    Referral leads. When you help one client, that can lead to countless others through referrals. Marketing will itself generate its share of leads but referrals can also be highly lucrative.
6)    Future profit. The sad truth is that even when you help a homeowner work out an arrangement to keep their home, sometimes things don’t work out and you may very well be the first ones they call when past clients get into a bind.
Since you are in the mortgage lending business already, the idea of marketing your services should be something that you are well on top of, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett
The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to: http://homesavers.infusionsoft.com/go/fcfb/foreclos/
Short Sales for Brokers

Mortgage Broker Education

 

Marketing for Preforeclosures- So Much More Than Mortgage Broker Marketing Tips
[June 20, 2008]   by Broker-Trainer
Filed under: Mortgage Broker Marketing Tips, Mortgage Broker Training, mortgage broker marketing, mortgage loan training, short sale course for mortgage brokers, short sales for mortgage brokers

Over the last several posts, I’ve mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?

Now that you’ve completed the Quick Start Guide portion of my online posts, let’s dive into the next series of material, which covers how to effectively market your preforeclosure business. Remember that my entire short sale course for mortgage brokers has nine main subjects that it will cover. So, let’s start by quickly reviewing all of the topics that will be covered over the next several posts.

Trust me when I tell you that your business is only as effective as how you market it. For this reason, the next several posts will be very important to your overall success. Now, let’s go into the heart of this week’s lesson. With any type of real estate investment purchase, there are a number of ways to buy and pre foreclosures are no different. What may differ in helping a client work through the foreclosure process is how they want to proceed. Many sellers see the light and realize that their best option is to sell the home. In this case, there are three primary options for you to work with them to help stop foreclosure:

1) A “subject to” purchase, where you help them remedy their default with the lender and continue making their payments until you can sell the home. Although we will cover how this type of deal is structured, foreclosure laws may vary from state to state so make sure you understand how to best proceed where you live and invest.

2) A real estate short sale purchase, where you help the client negotiate a discounted payoff with the lender

3) A wholesale purchase, where you get a pre foreclosure property under contract with the seller and then assign the contract to another investor for a fee

Every pre foreclosure deal is different and so too should be your decision in how to purchase each deal you come across in your real estate investing business. Sometimes, though, sellers may be in a position to stay in their homes and there are also ways to help them accomplish this. These include:

ü Helping them work out an arrangement with their lender

ü Helping them refinance their current loan

ü Arranging a lease back where they repurchase the home from you at a later date (this strategy is a sensitive one when it comes to state foreclosure laws so be sure you research this one thoroughly before ever doing it!)

With all of these options, there are likely few real estate foreclosures for which you will be unable to at least have some idea how to best pursue a solution. Since you are in the mortgage lending business already, the idea of marketing your services should be something that you are well on top of, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to:

Short Sales for Brokers

.

 

Preforeclosure Mortgage Broker Training
[June 13, 2008]   by Broker-Trainer
Filed under: Mortgage training, mortgage broker marketing, mortgage business, mortgage loan training, preforeclosure mortgage broker training

Over the last several posts, I’ve mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now?

There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?

In my last post, I also introduced some additional detailed steps for building your preforeclosure business. Remember, this is not loan officer training, mortgage training, or a mortgage seminar. It is simply cutting edge training that focuses on preforeclosures and short sales so the specific action steps are very important. Let me quickly summarize what we covered last time. In my most recent post, I asked you to:

1) Look into obtaining a foreclosure list that updates daily with newly published leads.

2) Explore what are called NOD lists, which identify late paying distressed sellers before a formal Notice of Default has ever even been filed!

3) Check out a skiptracer service that can help you locate and contact distressed sellers so you can better pursue the leads you acquire.

4) Find a realtor who can pull comps or look into accessing the MLS yourself so you can research sales trends and property values.

How did you do? If you didn’t complete some of the action steps in the list, make sure you get to them right away because they are very important to generating valuable leads for your business!

Now, let’s build on what you’ve done so far! A huge part of a successful real estate investment business, particularly one that focuses on pre foreclosure or foreclosed homes, is getting your deals financed. Since the foreclosure process is one that requires that you be quick on your feet and even quicker sometimes with your financing strategies, I want you to complete the following action steps that will help your pre foreclosure business:

1) Understand your own credit and buying power. This means both identifying what cash reserves you have and your consumer credit rating.

2) Get pre-approved for investment loans so that you have this base covered by the time you start pursuing live deals.

3) Look into sources like retirement accounts for funding deals. Accounts like IRAs can easily and legally be used for funding your business so it is worth looking into. I recommend a group called Equity Trust (www.trustetc.com) for this purpose.

4) Interview banks about obtaining a business line of credit. This can be a lot easier than you might think.

5) Start brainstorming a list of prospective private lenders who may help you fund deals. This is a very important step and I will be devoting an entire later portion of my home study course to this very topic.

Since you are in the mortgage lending business already, the financing side of things should be something that you are well on top of, again a huge advantage you have over other investors. Trust me when I tell you that these action steps are critical foundations to your business and that they will bear results, but only if you complete the above checklist!

The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps from all of my recent posts and make sure you’ve done them because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to:

Preforeclosure Mortgage Broker Training

 
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