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Foreclosure short sales marketing for mortgage brokers and loan officers
[June 27, 2008] by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, foreclosure short sales for mortgage brokers, loan officer training, mortgage loan officer training

Short Sales for Mortgage Brokers

Over my last several posts, I’ve introduce some of the basics of marketing for a foreclosure based business, one that can produce thousands in profits. I’ve also mentioned on many occasions what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can effectively market to new clients, profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?
I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.
Now, let’s continue this next series of posts, which focuses on business marketing. Since we’ve now covered your target market, it’s time to move onward and forward. So, let’s see where we are at for this series of posts on marketing.

Types of offers you will be making to motivated sellers
Benefits of a business model that focuses on pre foreclosure
The 3 M’s of Marketing Part I – Your Market
The 3 M’s of Marketing Part II – Your Message
The 3 M’s of Marketing Part III – Your Media
Marketing budgets
Implementing your marketing plan

The second of what I like to call the three M’s of Marketing for pre foreclosure properties concerns the message you will be delivering to your potential clients. The importance of your message cannot be understated. Think about the benefits of a good first impression and you will understand the value that accompanies your message.

If your primary mission is to buy properties from clients, then you will want to consider the following features in your marketing message:

Emphasis on the speed with which you can operate. Nothing talks quite as much as a fast closing, especially in a pre foreclosure situation.
Competitive offers. You are often looking for a discount but you can still make competitive offers and acquire deals so be sure to point this out.
As is purchases. Unlike many traditional buyers, you can handle taking a property in its current condition and this can be a big selling point to many sellers who don’t want (or can’t afford) to make repairs just to sell
Emphasize that closing with you can be at no to low cost to the seller. Compared to a realtor commission, your services are a walk in the park so be sure and point this out.

When your services also include helping homeowners to save their homes, this clearly needs to be incorporated into your marketing message. Example statements include:

Save your home!
Avoid foreclosure!
Refinance with any credit score!
Keep your home!
Multiple strategies for staying in your home

As you might expect, some combination from the lists above will broaden your appeal to primary market sellers. Remember that your message needs to have appeal and also reflect the types of deals you wish to pursue.
Since you are in the mortgage lending business already, the idea of marketing your services should be something that you are well on top of, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett
The Short Sale Expert to Mortgage Brokers
To get a FREE Short Sale Course for Mortgage Brokers, go to:

Foreclosure Short Sales for Mortgage Brokers

http://homesavers.infusionsoft.com/go/fcfb/foreclos/

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Marketing for Preforeclosures- Way Beyond Mortgage Broker Education
[June 24, 2008] by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, loan officer training, mortgage broker education, mortgage loan officer training, mortgage loan training, mortgage news

Over my last several posts, I’ve introduce some of the basics of a preforeclosure based business, one that can produce thousands in profits. I’ve also mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?
I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.
Now, let’s continue this next series of lessons, which focuses on business marketing. Since we covered the types of offers you’ll be making in my most recent post, it’s time to move onward and forward.
ü    Types of offers you will be making to motivated sellers
ü    Benefits of a business model that focuses on pre foreclosure
ü    The 3 M’s of Marketing Part I – Your Market
ü    The 3 M’s of Marketing Part II – Your Message
ü    The 3 M’s of Marketing Part III – Your Media
ü    Marketing budgets
ü    Implementing your marketing plan

Getting into the heart of this week’s lesson, let’s talk about some of the benefits of working pre foreclosures. First, you have the opportunity to buy great investment properties from highly motivated sellers. Second, you have the opportunity to help someone who is in a situation that they may not know how to remedy. Your knowledge, expertise, and compassion are all elements that can contribute mightily to the growth of your business.

You also have the option of helping someone actually save their home, as was mentioned last week. You need to tread carefully here, but there are some clear benefits to including this feature in the options you offer to your clients:

1)    Indicating that you can help clients help save their home will likely improve the response rate to your marketing. There are plenty of investors who offer to buy houses, but not all will offer that they help a homeowner save their house like you can.
2)    Instant cash flow. When you help someone save their house, be it through a refinance or helping them work out terms with their current lender, you can charge a fee for your services. We normally charge a flat fee of $750 up to 4% of their loan amount. This fee can help support your marketing budget, even when you don’t end up buying the house in question.
3)    Increased short sale leads. Sometimes, a work out plan simply will not work for a homeowner (e.g. they’re just in over their head). In these cases, you have an established relationship with the client and you can pursue a short sale on their behalf.
4)    You are helping someone preserve their version of the American dream. Home ownership has long been one of the top goals for American families and the fact that you can help preserve that for your clients should be a source of pride and satisfaction for you.
5)    Referral leads. When you help one client, that can lead to countless others through referrals. Marketing will itself generate its share of leads but referrals can also be highly lucrative.
6)    Future profit. The sad truth is that even when you help a homeowner work out an arrangement to keep their home, sometimes things don’t work out and you may very well be the first ones they call when past clients get into a bind.
Since you are in the mortgage lending business already, the idea of marketing your services should be something that you are well on top of, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett
The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to: http://homesavers.infusionsoft.com/go/fcfb/foreclos/
Short Sales for Brokers

Mortgage Broker Education

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Preforeclosure Mortgage Broker Training
[June 13, 2008] by Broker-Trainer
Filed under: Mortgage training, mortgage broker marketing, mortgage business, mortgage loan training, preforeclosure mortgage broker training

Over the last several posts, I’ve mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now?

There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?

In my last post, I also introduced some additional detailed steps for building your preforeclosure business. Remember, this is not loan officer training, mortgage training, or a mortgage seminar. It is simply cutting edge training that focuses on preforeclosures and short sales so the specific action steps are very important. Let me quickly summarize what we covered last time. In my most recent post, I asked you to:

1) Look into obtaining a foreclosure list that updates daily with newly published leads.

2) Explore what are called NOD lists, which identify late paying distressed sellers before a formal Notice of Default has ever even been filed!

3) Check out a skiptracer service that can help you locate and contact distressed sellers so you can better pursue the leads you acquire.

4) Find a realtor who can pull comps or look into accessing the MLS yourself so you can research sales trends and property values.

How did you do? If you didn’t complete some of the action steps in the list, make sure you get to them right away because they are very important to generating valuable leads for your business!

Now, let’s build on what you’ve done so far! A huge part of a successful real estate investment business, particularly one that focuses on pre foreclosure or foreclosed homes, is getting your deals financed. Since the foreclosure process is one that requires that you be quick on your feet and even quicker sometimes with your financing strategies, I want you to complete the following action steps that will help your pre foreclosure business:

1) Understand your own credit and buying power. This means both identifying what cash reserves you have and your consumer credit rating.

2) Get pre-approved for investment loans so that you have this base covered by the time you start pursuing live deals.

3) Look into sources like retirement accounts for funding deals. Accounts like IRAs can easily and legally be used for funding your business so it is worth looking into. I recommend a group called Equity Trust (www.trustetc.com) for this purpose.

4) Interview banks about obtaining a business line of credit. This can be a lot easier than you might think.

5) Start brainstorming a list of prospective private lenders who may help you fund deals. This is a very important step and I will be devoting an entire later portion of my home study course to this very topic.

Since you are in the mortgage lending business already, the financing side of things should be something that you are well on top of, again a huge advantage you have over other investors. Trust me when I tell you that these action steps are critical foundations to your business and that they will bear results, but only if you complete the above checklist!

The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps from all of my recent posts and make sure you’ve done them because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to:

Preforeclosure Mortgage Broker Training

Comments (0)

mortgage broker marketing for foreclosures and short sales
[June 11, 2008] by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, mortgage broker marketing

The last time I posted, I introduced what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?

In my last post, I also introduced some more detailed steps for building your preforeclosure business. Remember, this is not loan officer training, mortgage training, or a mortgage seminar. It is simply cutting edge training that focuses on preforeclosures and short sales so the specific action steps are very important. Let me quickly summarize what we covered last time. In my most recent post, I asked you to:

1) Look into setting up a business website for your real estate investing pursuits ( I suggest www.getyourinvestorwebsite.com)

2) Explore joining a local real estate investment club (REIA). You can find a list of local clubs at http://www.nationalreia.com.

3) Acquire a map of your target market

4) Establish a business specific mailbox that has a physical address, NOT a PO Box! (e.g. the UPS Store)

5) Look into getting a regular notary who can formalize your paperwork with your pre foreclosure clients

6) Interview at least two more realtors if the first one didn’t pan out for you and start researching real estate trends for your area

How did you do? If you didn’t complete some of the action steps in the list, make sure you get to them right away because they are very important to your business!

Now, let’s build on what you’ve done so far! A big part of a successful real estate investment business, particularly one that focuses on preforeclosure and short sales, is a good source of leads.

Since the foreclosure process is one that is in the public domain, there are quick and cost effective ways to find quality leads. I want you to look into the following tools that will help your pre foreclosure business:

1) Look into obtaining a foreclosure list that updates daily with newly published leads. You get what you pay for so be wary of low-cost online services as their information, however accurate, may be very outdated.

2) Explore what are called PRE-NOD lists, which identify late paying distressed sellers before a formal Notice of Default has ever even been filed! Our team can provide this valuable information to you for a nominal fee.

3) Check out a skiptracer service that can help you locate and contact distressed sellers so you can better pursue the leads you acquire.

4) Good leads are as much linked to seller motivation as they are to the financial strength of the deal itself. You must have a realtor who can pull comps or look into accessing the MLS yourself so you can research sales trends and property values.

Trust me when I tell you that your leads are critical foundations to your business and that they will bear results, but only if you complete the above checklist! As I mentioned the last time I posted, the fact that you are in the mortgage lending business puts you at a tremendous advantage when it comes to the basics because you either a) have already done some of these things or b) have the resources and contacts to make them happen easily. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. I’d like nothing more than to help that happen for you so stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to:

Short Sales for Brokers

Comments (0)

Online Mortgage Broker Training in Short Sales
by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, online mortgage broker training, short sale training for mortgage brokers, short sales for mortgage brokers

In my last post, I also introduced my preforeclosure home study course to you and also introduced the nine main subjects that it will cover. Remember, this is not loan officer training, mortgage training, or a mortgage seminar. It is simply cutting edge training that focuses on preforeclosures and short sales. Let me quickly summarize what we covered last time. In my most recent post, I had asked you to:

1) Make sure you have an office (makeshift if need be) set up, complete with tools like a computer with Internet access, set up a fax line, and look into an Efax account to receive incoming faxes on your computer

2) Interview at least one local realtor and ask if they have experience working with real estate investing and/or real estate foreclosures

3) Establish a basic budget that you will have for your pre foreclosure investing business

How did you do? If you didn’t do those things, make sure you get to them right away because they are very important to your business! In addition, I want you to also look into the following tools that will help your pre foreclosure business:

1) Look into setting up a business website for your real estate investing pursuits ( I suggest www.getyourinvestorwebsite.com)

2) Explore joining a local real estate investment club (REIA). You can find a list of local clubs at http://www.nationalreia.com.

3) Acquire a map of your target market

4) Establish a business specific mailbox that has a physical address, NOT a PO Box! (e.g. the UPS Store)

5) Look into getting a regular notary who can formalize your paperwork with your pre foreclosure clients

6) Interview at least two more realtors if the first one didn’t pan out for you and start researching real estate trends for your area

Trust me when I tell you that these things are critical foundations to your business and that they will bear results, but only if you complete the above checklist! As I mentioned the last time I posted, the fact that you are in the mortgage lending business puts you at a tremendous advantage when it comes to the basics because you either a) have already done some of these things or b) have the resources and contacts to make them happen easily. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. I’d like nothing more than to help that happen for you so stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to:

Mortgage Broker Training in Short Sales

Comments (0)

How to Get The Most Out of Your Mortgage Training
[June 6, 2008] by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, Short Sale help for Mortgage Brokers

Folks, it’s no secret that the mortgage business just isn’t what it used to be. Long gone are the refi boom, the various loan options for even credit challenged clients, and the plethora of high LTV loan products that you could offer to your clients. In short, it’s tough out there and I’m here to help. You may be wondering what you’re going to do and in what direction you want to go with your career. After all, you’ve had formal mortgage broker training, have attended mortgage seminars, and see the profit potential in the real estate business. Like I said, though, the lending industry just isn’t what it used to be so now what?

The truth is, folks, that preforeclosures and short sales are the wave of today and the future. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan? I sure would be. After all, unless I’m terribly mistaken, marketing for mortgage customers has become extremely competitive, and it doesn’t matter how much mortgage loan training you’ve had.

Instead of fighting over the few high credit clients out there that also have down payment funds, wouldn’t you like to learn how to again work with the types of clients who you used to work with years ago? Unfortunately, many of these past clients of the mortgage industry got in over their heads and/or have suffered from the declining real estate values across the country. They need your help and there is tremendous profit in working with preforeclosure clients when you are working with a proven system that gets results.

Over the next few weeks, stay tuned for a series of posts that will walk you through my innovative short sale training program that is specifically catered for those of you in the mortgage lending business. I can assure you that this is not yet another example of loan officer training, nor is it a mortgage seminar. In fact, this is something completely different from the mortgage broker training that you may be more accustomed to. What’s different about it is what makes it great. I hope you’ll join me for what may be the best education you’ll ever receive, and it has nothing to do with the mortgage lending business or issuing loans!

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to:

Mortgage Training for Short Sales

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