Stop Foreclosure Today
Save Your Home - Foreclosure Help

877-YOU-KEEP
877-968-5337

Home  ::  FAQs  ::  Site Map  ::  Feedback

Smart Application of Your Mortgage Broker Education
[July 25, 2008]   by Broker-Trainer
Filed under: mortgage broker education

Mortgage Broker Training

Over my last several posts, I’ve introduced some business starting tips, the basics of marketing, techniques for prescreening sellers, and paperwork for a preforeclosure based business, one that can produce thousands in profits. I’ve also mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can effectively market to new clients, profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?

In my discussions with you, I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.

Now, let’s continue a new series of posts, which covers how to effectively attract buyers for your preforeclosure deals. Let’s again review the topics we will be covering and see where we are at right now.

Short Sale Training

The second of what I like to call the three M’s of Marketing for pre foreclosure properties concerns the message you will be delivering to your potential buyers. The importance of your message cannot be overstated. Think about the benefits of a good first impression and you will understand the value that accompanies your message.

The type of message you convey in your marketing may differ, depending on the property and the type of buyer you think it would appeal to. For example, if the property needs work or is in a lower income (mostly rentals) neighborhood, investors may be your best buyer prospects. In this case, you may want to use phrases like:

As you can see, these types of statements would likely appeal to many investors who are looking for a project and/or a good deal in general. What about the other types of buyers we talked about in my previous post? These would be your first time home buyers, past renters, or credit challenged individuals. In a case where the property would be better suited to an owner occupant, the following phrases are very powerful when you market the property for sale:

ü Rent to own

ü Lease purchase

ü Owner financing available

ü No bank qualifying

ü 100% financing

ü Any credit OK

ü Your job is your credit

ü Your down payment approves you

ü Carpet and paint allowance

ü Down payment/closing cost assistance

Do you see what I’m getting at here and why your choice of message is so critical to the type of buyer you will attract with your marketing? It is absolutely a must to be on top of this to get the most out of your preforeclosure business. Now that we are further into this series of posts on effectively attracting buyers for your preforeclosure deals, I’m sure you can now see a) how important buyers are to your preforeclosure business, and b) how the overall content of my free foreclosure investment course allows you to follow this business at a pace that matches your lifestyle. Since you are in the mortgage lending business already, you are all too familiar with the process of working with real estate buyers, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to: http://homesavers.infusionsoft.com/go/fcfb/foreclos/

Short Sales for Brokers

 

You Can Do More With Your Mortgage Broker Education
[July 16, 2008]   by Broker-Trainer
Filed under: mortgage broker education

Mortgage Broker Education

Over my last several posts, I’ve introduced some business starting tips and also the basics of marketing for a preforeclosure based business, one that can produce thousands in profits. I’ve also mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can effectively market to new clients, profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?

In my discussions with you, I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.

Now, let’s continue this next series of posts, which continues an important series on prescreening preforeclosure sellers. Since we’ve now covered both business basics and marketing, and are now into this new topic, let’s see where we are at right now.

The first of three segments that I will be discussing on sales and negotiation skills concerns how you come across to clients who are in pre foreclosure. This has largely to do with your attitude and don’t forget that this phase of the prescreening process presses the seller’s emotional buttons.

Mortgage Broker Education

With respect to this phase of the prescreening process, here are some key tips to remember:

ü First and foremost, your attitude should show the seller that this is about them, not the other way around! If your interaction is just a means to a profitable end, it will show to the seller and that is not a good thing. If you make this about helping the seller, profits will take care of themselves.

ü Act as if and believe that your program can really help them.

ü Believe that the seller is talking to the new most important person in their life, that of course being you.

ü Make the effort to learn the seller’s name and a little about them. This small effort can pay huge dividends.

ü Smile, use welcoming body language and do what it takes to make the seller feel comfortable with you.

Mortgage Broker Education

ü Let the seller talk (or vent perhaps) but remember that you have business to get to so politely try to keep the conversation on the topic of how you can help them.

ü Use positive comments and be encouraging, without over-committing or making promises that you can’t back up.

Remember that if the seller likes you, there’s no guarantee they will want to work with you. However, if they dislike you for any reason, it is almost a certainty that they will not want to work with you. This is why your attitude is so important!

I’m sure you can now see how important prescreening will be to your business and also how my free foreclosure investment course allows you to follow this business at a pace that matches your lifestyle. Since you are in the mortgage lending business already, the idea of screening for ideal clients should be something that you are well on top of, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to: http://homesavers.infusionsoft.com/go/fcfb/foreclos/

Short Sales for Brokers

 

Marketing for Preforeclosures- Way Beyond Mortgage Broker Education
[June 24, 2008]   by Broker-Trainer
Filed under: Mortgage Broker Training, Mortgage training, loan officer training, mortgage broker education, mortgage loan officer training, mortgage loan training, mortgage news

Over my last several posts, I’ve introduce some of the basics of a preforeclosure based business, one that can produce thousands in profits. I’ve also mentioned what you may already see as an obvious reality, that being the current challenges in working the mortgage business. After all, what are the formal mortgage broker training, attendance at mortgage seminars, and time and effort that you’ve put in doing for you now? There has to be something else in today’s market. As someone who has had mortgage loan training and who I’m sure pays attention to the news and realizes how many foreclosures are out there right now, aren’t you ready to learn how you can profit from the current real estate economy and, in doing so, earn 10 times what you would make for simply originating a loan?
I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.
Now, let’s continue this next series of lessons, which focuses on business marketing. Since we covered the types of offers you’ll be making in my most recent post, it’s time to move onward and forward.
ü    Types of offers you will be making to motivated sellers
ü    Benefits of a business model that focuses on pre foreclosure
ü    The 3 M’s of Marketing Part I – Your Market
ü    The 3 M’s of Marketing Part II – Your Message
ü    The 3 M’s of Marketing Part III – Your Media
ü    Marketing budgets
ü    Implementing your marketing plan

Getting into the heart of this week’s lesson, let’s talk about some of the benefits of working pre foreclosures. First, you have the opportunity to buy great investment properties from highly motivated sellers. Second, you have the opportunity to help someone who is in a situation that they may not know how to remedy. Your knowledge, expertise, and compassion are all elements that can contribute mightily to the growth of your business.

You also have the option of helping someone actually save their home, as was mentioned last week. You need to tread carefully here, but there are some clear benefits to including this feature in the options you offer to your clients:

1)    Indicating that you can help clients help save their home will likely improve the response rate to your marketing. There are plenty of investors who offer to buy houses, but not all will offer that they help a homeowner save their house like you can.
2)    Instant cash flow. When you help someone save their house, be it through a refinance or helping them work out terms with their current lender, you can charge a fee for your services. We normally charge a flat fee of $750 up to 4% of their loan amount. This fee can help support your marketing budget, even when you don’t end up buying the house in question.
3)    Increased short sale leads. Sometimes, a work out plan simply will not work for a homeowner (e.g. they’re just in over their head). In these cases, you have an established relationship with the client and you can pursue a short sale on their behalf.
4)    You are helping someone preserve their version of the American dream. Home ownership has long been one of the top goals for American families and the fact that you can help preserve that for your clients should be a source of pride and satisfaction for you.
5)    Referral leads. When you help one client, that can lead to countless others through referrals. Marketing will itself generate its share of leads but referrals can also be highly lucrative.
6)    Future profit. The sad truth is that even when you help a homeowner work out an arrangement to keep their home, sometimes things don’t work out and you may very well be the first ones they call when past clients get into a bind.
Since you are in the mortgage lending business already, the idea of marketing your services should be something that you are well on top of, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett
The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to: http://homesavers.infusionsoft.com/go/fcfb/foreclos/
Short Sales for Brokers

Mortgage Broker Education

 
© 877youkeep.com 2006.
All Rights Reserved.
Become an Affiliate  |  Login  |  Home  |  Contact Us  |  Privacy Policy  |  Investor Relations  |  Resources
Site maintained by Help Stop Foreclosure - Short Sale Training - Loss Mitigation Training - Foreclosure Assistance