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Need Mortgage Broker Training
[July 25, 2008] by Broker-Trainer
Filed under: Mortgage Broker Training

In my discussions with you, I’ve also introduced my system for working this business that works and that works consistently! If you really think about it, a foreclosure investment course (or any real estate investment course for that matter) should focus on giving you repeatable results, not just something that may work for a few select people.

Now, let’s continue a new series of posts, which covers how to effectively attract buyers for your preforeclosure deals. Let’s again review the topics we will be covering and see where we are at right now.

Real estate investment exit strategies

The 3 M’s of Marketing Part I – Your Market

The 3 M’s of Marketing Part II – Your Message

The 3 M’s of Marketing Part III – Your Media

Outsourcing the sales process

Preparing a property for quick sale

The last of what I like to call the three M’s of Marketing for pre foreclosure properties concerns the media you will be using to deliver your message to your potential buyers. The importance of media is that not all types of marketing or advertising are equally effective. You must be diverse and adaptable with your choice of media to be the most effective.

Examples of different media you can use to deliver your marketing message include a variety of price ranges.

Low cost marketing tools include:

Letters (to realtors and mortgage brokers)

Postcards (send to databases of tenants and neighborhood residents)

Signage at the property

Flyers (distribute to neighbors and at REIA meetings)

Street corner (bandit) signs (very powerful tool!)

Networking

Flat fee MLS listing

Free services like Craig’s List

Ebay (more common than you might think)

Email, voice, or fax blasts to people in your network

High cost advertising media include:

Newspaper classified ads (very effective in attracting buyers)

Internet marketing (e.g. featured properties on your website)

As you might expect, some combination from the lists above will broaden your appeal to prospective buyers. Just don’t fall in love with a single type of media as this will not appeal to all consumers out there. For best results, make sure your message and contact information remain consistent across your media and the total effort can start to resemble a sort of branding for your business.

Now that we are over halfway through this series of posts on effectively attracting buyers for your preforeclosure deals, I’m sure you can now see further a) how important buyers are to your preforeclosure business, and b) how the overall content of my free foreclosure investment course allows you to follow this business at a pace that matches your lifestyle. Since you are in the mortgage lending business already, you are all too familiar with the process of working with real estate buyers, again a huge advantage you have over other investors. The mortgage lending business is intimately tied to real estate and puts you in a great position to profit from the booming preforeclosure market. Please take the time to review the action steps and tips from all of my recent posts and make sure you’ve paid attention because we’re going to move onward and forward and I want you to be in an ideal position to act upon what you are learning. Stay tuned, I have so much more to share with you, and all the best to you in success.

D.C. Fawcett

The Short Sale Expert to Mortgage Brokers

To get a FREE Short Sale Course for Mortgage Brokers, go to: http://homesavers.infusionsoft.com/go/fcfb/foreclos/

Short Sales for Brokers

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